Instead, the shapes become more eye-catching. And yet, the moment a tilt is introduced, all the “stability” and “order” ideas vanish. Additionally, shapes with right angles represent order, rationality, and formality. Most often, four-sided shapes are used as a visual representation of stability, trust, equality, and security. The position of the elements is pivotal in terms of the psychological effect of the Tidal logo. Here, each square is standing on one of its angles. The design bears an uncanny similarity to a slightly reduces taxi logo, with the exception of the position of the elements. They might look like rhombuses, at first glance, but in fact these are squares. The “T” is made up of four identical squares. However, that’s not a generic glyph but the result of a fastidious work of a designer. Its overall shape leaves no doubt that this is the letter “T,” which is the initial of the name of the brand. Let’s start from the most characteristic element of the lockup, the emblem. This approach is rather popular in logo design: when the authors of the logo want to emphasize the pictorial part, they opt for a simpler typeface. The logo lockup includes two elements, a rather distinctive geometric emblem and an unpretentious wordmark. Now, it’s available in over 60 countries globally and can be used via various platforms. In early 2015, residents of five more countries in Europe also had a chance to join the project. Norwegian company Aspiro, which branched off from the music streaming service WiMP, introduced Tidal in the United Kingdom, the United States, and Canada in the fall of 2014. According to the brand, it offers music artists and songwriters higher royalties than any other competing music streaming platform. It is a subscription-based service and provides two types of subscription: Tidal Premium and Tidal HiFi. In addition to music, it offers podcasts and videos. ![]() Tidal, which has been known as Jay-Z’s streaming service, has been often criticized for its high cost. If you compare the emblem and the wordmark searching for some kind of visual rhyme, you’ll hardly reach your aim. The Tidal logo may seem simple, yet it can’t be called minimalist. According to the brand, the number of tracks available exceeds 70 million, and there are also more than 250 thousand music videos. Today, the brand belongs to Project Panther Bidco. ![]() Don't underestimate the value of customer service.Tidal is a music, podcast and video streaming service. You have a great platform that people like. Don't wait for jerks like me to get your attention. Respond to people when they are being positive.Hire more people to respond to comments.Hire more people to make fonts so that it doesn't take years to make a new one.I suggest including some information for users either on the main site, in Github, or in the automated email. I didn't know about it until you just told me, and I am probably not alone in that. ![]() The leaderboard is not mentioned anywhere in the process (aside from the link in the footer).Why is my terrible comment the only one that gets a response? I didn't know about the leaderboard until now, but even most of the top 10 requests have been up for years and there are frustrated comments in every thread. The frustration is more about the lack of response/information on why these requests are not being honored. You are right, sorry to hurt your feelings.
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